Privacy Policy
Last Updated: January 2026
beatthegame.org ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and any other information you voluntarily provide when contacting us or signing up for updates.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Information stored through cookies, web beacons, and similar tracking technologies.
- Usage Data: Pages visited, time spent on pages, links clicked, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To operate and maintain the Site and improve its functionality and content.
- To track affiliate commissions and verify referrals to partner casinos and betting apps.
- To conduct analytics and understand user behaviour patterns.
- To send promotional emails and newsletters (with your consent).
- To comply with legal obligations and prevent fraudulent activity.
- To personalise your experience and deliver relevant content.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Required for basic site functionality and security.
- Analytical Cookies: Used to understand how visitors use our Site (e.g., Google Analytics).
- Marketing Cookies: Used to track affiliate referrals and marketing campaign effectiveness.
- Third-Party Cookies: Placed by our affiliate partners and advertisers.
You can control cookies through your browser settings and opt-out of non-essential cookies at any time. However, disabling certain cookies may affect Site functionality. For more information, visit aboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including casino operators, betting apps, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party sites. We encourage you to review their privacy policies before providing any personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and governed by their respective terms and policies.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Request limitation on how we process your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to processing for marketing purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Typically:
- Contact information is retained for as long as you remain subscribed to our communications.
- Analytics and usage data are retained for up to 12 months.
- Affiliate tracking data is retained in accordance with our affiliate partner agreements and UK tax law requirements.
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: privacy@beatthegame.org
Website: beatthegame.org
We will respond to your enquiry within 30 days of receipt.
This Privacy Policy may be updated periodically. We will notify you of significant changes by updating the "Last Updated" date and, where appropriate, by email.